From making them feel like imposters to constantly using sexist language to not giving them difficult roles, the field of political consulting is excluding women by denying them equal opportunities for growth.
It is true that more and more professionals are choosing to be a part of the political world by becoming political strategists and consultants, but where are the female faces? Why are they being pushed to take on side roles while the men occupy centre stage?
These are a few lines from one of the most watched interviews of India’s top political strategist, Prashant Kishor, where he goes on to refer to political consultants and political aspirants as “ladke (boys)” at least ten times. Read more.
Political campaigns in India are evolving quickly; political parties are utilising new technology, data analytics, and artificial intelligence in a variety of ways. However, one aspect of political campaigns that has not changed is the use of social media for narrative building. To understand the inner workings of such undertakings in depth, Analytics India Magazine got in touch with political campaign manager Sukriti Sharma.
Sukriti has been a political and environment campaign manager, public relations consultant, and digital strategist across various agencies in India. She has also operated closely with four state governments in India and successfully managed, designed, and executed communications campaigns with powerful messaging that led to practical behaviour transformation. Read more.
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